UX & Product Design Director | Strategy, Research, & Design at Scale
Transforming enterprise experiences through Dual-Track Agile, AI-enabled workflows, and field-validated discovery
Experienced UX Director and Product Design leader with 20+ years of driving experience strategy, global team leadership, and multi-billion-dollar product impact across SaaS, e-commerce, supply chain, security, and healthcare. I specialize in building and scaling high-performing UX organizations, modernizing design operations, and partnering closely with engineering to deliver at speed in complex enterprise environments.
Recognized for advancing design maturity through Dual-Track Agile, Triple Diamond discovery, and AI-enabled workflows deeply integrated into enterprise SDLC. I apply Pragmatic Marketing’s NHITO (“Nothing Happens in the Office”) approach to ensure teams stay grounded in real customer needs. As a leader and mentor across distributed teams, I bring clarity, momentum, and innovation to challenging product ecosystems—solving meaningful problems with measurable results.
Virtual design thinking workshop with 87 participants, utilizing Simon Sinek’s, Golden Circle Strategy to create and align on team annual goals for Cisco Security’s Centralized Quality Assurance Team.
In-person Design Thinking workshop with customers and our cross-functional team (PM, UX, Engineering) shaping the future of cybersecurity.
Design Methodologies
Service design
Aligns people, processes, and systems to deliver seamless end-to-end service experiences—for both customers and employees—connecting front-stage touchpoints with the behind-the-scenes operations that make them work.
Design Thinking
Applying a human-centered approach to problem-solving and innovation. An iterative process that encourages empathy, experimentation, and collaboration to solve complex problems.
Information Architecture
The organization and structure of information within a system, focusing on intuitive navigation and content hierarchy.
Visual Design
Applying principles of aesthetics and visual communication to create visually appealing interfaces.
Interaction Design
Designing interactive elements to enable intuitive and efficient user interactions with a product.
User Research
The systematic study of users' behaviors, needs, and motivations through various qualitative and quantitative methods.
Branding and Identity Design
Creating visual and verbal elements that define and differentiate a brand.
Ethnographic Research
Conducting field studies to gain deep insights into user behaviors.
Heuristic Review
Evaluating a user interface against a set of predefined usability principles or guidelines.
Mobile Design
Creating optimized experiences for mobile devices.
Motion Design
Using animations and transitions to enhance the user experience and provide visual feedback.
Rapid Prototyping
Quickly iterating and refining design ideas using prototyping tools.
Stakeholder Management
Communicating and aligning with project stakeholders.
Storyboarding
Creating a sequence of visual narratives to illustrate user interactions and scenarios.
User Journey Mapping
Visualizing user experiences and identifying pain points and opportunities.
User-Centered Design
Focusing on the needs and goals of users throughout the design process.
Persona Development
Creating user personas to represent target audience segments.
Leadership Skills
Leadership
Ability to inspire and guide a team towards a shared vision.
Innovation
Encouraging and fostering a culture of innovation within the team.
Influence
Convincing others and gaining their support for UX initiatives.
Strategic thinking
Ability to think long-term and align UX goals with overall business objectives.
Empathy
Understanding and considering the needs and emotions of users and team members.
Adaptability
Being flexible and open to change in a fast-paced and evolving industry.
Collaboration
Working well with cross-functional teams and fostering a collaborative environment.
Problem-solving
Identifying and resolving complex problems through creative thinking.
Project management
Planning, organizing, and executing projects within given constraints.
Coaching and mentoring
Guiding and developing the skills of team members.
Conflict management
Managing conflicts and resolving disagreements within the team.
Team building
Building a cohesive and high-performing UX team.
Storytelling
Communicating design concepts and ideas through compelling narratives.
Facilitation
Guiding and facilitating workshops and design sprints.
Communication
Excellent verbal and written communication skills to convey ideas effectively.
Franklin Covey Training
7 Habits of Highly Effective People
Leading at the Speed of Trust
Leading Effective Meetings
Presentation Advantage
Navigating Difficult Conversations
The 4 Disciplines of Execution
Unconscious Bias
Multipliers